Symplast Releases ‘Financial Intelligence’ Breakthrough to its Platform

Fort Lauderdale, FL – Symplast, the only mobile-first EHR/Practice Management platform that empowers plastic surgeons and patients, announced that it has released the brand new ‘Financial Intelligence’ module to its platform. Financial Intelligence is a mobile breakthrough that actively manages, monitors and forecasts performance trends through unprecedented visibility into the patient’s financial journey.

Inspired by the best practices of accounting, and incorporating CRM and Sales Pipeline management features, this new iteration of the Symplast financial and accounting module delivers additional tools specifically designed for plastic surgery practices and med spas, including the ability to have real-time insight into a patient’s behavior regarding consultation estimates and a more intricate definition of a ‘warm’ sales lead for the practice coordinators.

“After an extensive period of market research, our primary focus was to alleviate the pain point that our users and aesthetic practices in general have been experiencing not only with Symplast, but with practice software accounting in general,” said Scott Leapman, UX/UI Manager, Symplast. “But the key to alleviating the pain points was to ensure that the entire user experience was as simple and easy-to-use as possible. A great example of this is the hierarchy of the data filtering within our new reports. We wanted to ensure our users were not given hundreds of reports that were so overwhelming that they ended up not using any of them. So we designed a two-pronged filtering interface for the reports. There are the various actual dropdown filters that a user can select. But then there is also an inherent capability for the user to dive deeper into the details of a specific row to see the full breakdown of it. As a result, our users can easily monitor and forecast the financial performance for their practice.”

Symplast CEO/CTO Facundo Formica explained the significance that Financial Intelligence plays for the industry as a whole: “I’ve worked in the Point-of-Sale, ERP and Financial Systems realm for years, so this was an especially fun project for me. Our team quickly identified the opportunity we had to go beyond simple transactional and accounting workflows and tools; to take the entire mindset of an aesthetic practice to more of a ‘retail business’ aspect. To do this, we incorporated a number of non-financial features, such as CRM capabilities that treat the ‘patient’ more like a ‘customer’. To accomplish what we have in such a user-friendly capacity, not to mention that it is completely mobile, is something that cannot be overstated.”

For more details regarding the new Financial Intelligence offering within the Symplast EHR/Practice Management mobile software, please contact hello@symplast.com or (844)-SYMPLAST.

About Symplast

Founded by plastic surgeons in 2013, Symplast is the only mobile-first EHR/Practice Management platform that empowers patients and automates the end-to-end clinical and operational workflows of an aesthetic practice. From check-in to charting, scheduling to marketing, Symplast increases productivity, patient retention and patient referrals through proprietary AI-based breakthroughs. For more information, please visit www.symplast.com or contact hello@symplast.com.