Who's Really Running Your Plastic Surgery Practice? - Podcast

In this power-packed episode of The Aesthetic Blueprint , Jes Wisner (Symplast Head of Client Education & Evangelism) is joined by special guest David Staughton, an award-winning speaker and practice growth specialist . They dive head-first into the pricing strategies, sales psychology, and marketing systems that separate thriving aesthetic practices from those unknowingly sabotaging their own success. Topics we break down in this episode: Price Analysis & Transparency: Why clear pricing builds trust—and boosts conversions. The 6-Month Pricing Rule: Why increasing your pricing twice a year isn’t risky… it’s revenue intelligence. Traffic vs. Pricing Problems: If your pricing “isn’t working,” it may actually be a marketing issue. Are You a “Sales Murderer”?: Learn the subtle mistakes killing your conversions before they even start. The 3-3-4 Conversion Equation: How to think about “like,” “don’t like,” and “neutral” patients—and who is truly sellable. Pre-Education & Automation: How to warm up your patients before the consult using smart content and automated priming. Why Less Than 5% Convert After the Visit: The shocking truth about where the real sales happen (hint: it’s not in the consult room). Lead Quality by Source: Not all leads are created equal—discover which channels create ready-to-buy patients. Website Pitfalls That Kill Your Funnel: The silent errors undermining your patient journey. Aligning Website Messaging With Physician Priorities: How to ensure digital communication reflects your clinical and business goals.