How Video Can Increase New Consultation Conversions
Discover the secret weapon that aesthetic businesses can use to dramatically increase their consultation conversion rates, as well as reduce negative online reviews
Maximizing the ROI of new consultations requires start-to-finish touch-points that leverage multimedia and set a plastic surgery practice apart from the competition. Every little advantage is critical to convincing a patient to trust you for their procedure. Video is one of the most under-utilized resources that can increase the conversion rate of consultations with minimal effort. Most plastic surgery practices rely on passive tactics focused on the in-practice experience.
Very few aesthetic practices capitalize on the power of video, for a number of reasons:
- Lack of awareness it can be an option
- Intimidation that it is too difficult to execute
- Hesitation to change the way it’s always been done
As you will learn in this white paper, incorporating videos into the workflow of your new consultations is a simple advantage that requires very little effort. Videos empower you to ‘sell’ your practiceto a patient before and after their consultation.