In this installment, we will delve into the significance of tracking lead sources within your EHR system. Understanding how patients discover and engage with your practice is vital for effective marketing strategies, optimizing ROI, and driving practice growth.
Shashi Kusuma, M.D., Founder and Chairman of Symplast, will be included in the ASAPS educational webinar Cyber Security – Are You and Your Patients Protected?.
Tuesday April 18th, 8:30pm EST / 5:30pm PST
You’ve heard the horror stories and done what you think will protect your practice and patients from cyber threats… But is it enough? Healthcare IT News reported that 88% of all U.S. cyber attacks focus on healthcare entities, due to the sensitivity of information disclosed by patients. Experience this FREE webinar* as members of the plastic surgery community and key industry players discuss patient privacy in the digital age, with ample time for your questions and concerns. You’ll walk away with insight, understanding, and solutions to keep you and your patients protected.
Shashi Kusuma, MD, is a business school graduate from Emory University, and a double board certified surgeon in ENT and Plastic Surgery. He is also the founder, CEO and Chairman of Symplast LLC, a mobile-centric healthcare IT company.
Bob Aicher, Esq., has been ASAPS’ General Counsel since 1998 and previously represented the California Society of Plastic Surgeons (CSPS), the International Society of Aesthetic Plastic Surgery (ISAPS) and The Doctors Company (TDC) as well.
R. Brannon Claytor, MD (moderator) is an aesthetic plastic surgeon and serves as Chair of ASAPS Product Development Market Research Committee.
Jack Danahy is a 25 year veteran in the security industry, and has been the founder and CEO of two successful security companies, and now heads Barkly, a malware defense company.
Susan Doucette has 25 years of Commercial insurance experience which includes underwriting, training and marketing
Barry Fernando, MD, is an aesthetic plastic surgeon and the Founder of AnzuMedical, which created ASAPS’ popular medical resource library, RADAR Resource.
Ed Purkiss is the president and CEO of Iron Medical Systems, which has developed the ASAPS Cloud*, which you’ll hear more about during the webinar.