Fort Lauderdale, FL – Symplast, the only mobile-first EHR/Practice Management platform that empowers plastic surgeons and patients, announced that it has developed a second-level data integration with digital marketing partner Digital Limelight Media [aka DLM]. This new data integration goes beyond the initial offering that Symplast users enjoyed by using DLM for their digital marketing lead generation efforts, tying together the new metrics from the new Symplast ‘Financial Intelligence’ module.
“Symplast has enjoyed a great partnership with Digital Limelight Media for the past year,” said Facundo Formica, CEO/CTO, Symplast. “This partnership aligns with our philosophy to bring data driven, modern, efficient, simple workflows to the aesthetic market place. With the advent of our new Symplast ‘Financial Intelligence’ module, both companies recognized immediately the opportunity to do a deeper data integration to provide Symplast + DLM users unprecedented visibility into true ROI metrics for their marketing campaigns. We are excited to continue our trend of delivering data-driven insights to our user’s businesses.”
Digital Limelight Media CEO Kyle Peacy: “By developing this second-level integration with Symplast, our DLM reporting reporting can now provide further insights into not only the top of the lead generation funnel, but the even more critical middle of the funnel. We released our initial data integration with Symplast last year, and we knew that there was an even greater opportunity for ROI visibility once the Symplast ‘Financial Intelligence’ module was released. Now, our customers who also use Symplast to run their entire aesthetic practice will be able to identify, monitor and forecast pinpoint ROI for marketing spends based on hard metrics from the patient journey.”