Although schools and businesses exchange information that requires privacy during their Zoom sessions, patients of plastic surgery practices and medical spas understandably carry a completely different set of privacy concerns. Virtual consultations and follow-ups can often involve very private, sensitive areas of a patient’s body. A breast augmentation patient will be more apprehensive about a possible Zoombombing than a dental patient.
Being empathetic to these type of concerns is critical during this unprecedented pandemic our society is facing. A certain level of trust must exist between a provider and their patient; you don’t want to cause your patients to question that trust by utilizing a virtual meeting software that has such negative publicity around it at the moment. The best telemedicine solutions are an integrated extension of a practice’s software, and are inter-woven throughout the ENTIRE patient journey. A plastic surgeon or medical spa is in a very unique medical realm, in the sense that they operate in an elective industry. Patients have a growing option of choices for who to patronize. Every little thing can impact the decision of a patient on whether to trust your practice or to go to a competitor. It is critical that your business conveys the appearance of a professional, high-end destination that is prepared for the “new normal” that COVID-19 will bring.
Although it was more tolerable to rely on FaceTime or Zoom at the very beginning, as the Zoombombing situation has displayed, we as a society are evolving rapidly regarding our understanding of, and tolerance of, virtual meeting platforms. Now is the opportunity for your practice to demonstrate that it is a leader in the future of aesthetics, and that it is a high-class, well-oiled machine that patients can have complete confidence in. That starts with your practice software.