Who’s Really Running Your Plastic Surgery Practice? featuring David Staughton

In this power-packed episode of The Aesthetic Blueprint, Jes Wisner (Symplast Head of Client Education & Evangelism) is joined by special guest David Staughton, an award-winning speaker and practice growth specialist. They dive head-first into the pricing strategies, sales psychology, and marketing systems that separate thriving aesthetic practices from those unknowingly sabotaging their own success.

Topics we break down in this episode:

• Price Analysis & Transparency: Why clear pricing builds trust—and boosts conversions.
• The 6-Month Pricing Rule: Why increasing your pricing twice a year isn’t risky… it’s revenue intelligence.
• Traffic vs. Pricing Problems: If your pricing “isn’t working,” it may actually be a marketing issue.
• Are You a “Sales Murderer”?: Learn the subtle mistakes killing your conversions before they even start.
• The 3-3-4 Conversion Equation: How to think about “like,” “don’t like,” and “neutral” patients—and who is truly sellable.
• Pre-Education & Automation: How to warm up your patients before the consult using smart content and automated priming.
• Why Less Than 5% Convert After the Visit: The shocking truth about where the real sales happen (hint: it’s not in the consult room).
• Lead Quality by Source: Not all leads are created equal—discover which channels create ready-to-buy patients.
• Website Pitfalls That Kill Your Funnel: The silent errors undermining your patient journey.
• Aligning Website Messaging With Physician Priorities: How to ensure digital communication reflects your clinical and business goals.