This is by far the biggest mistake that private practices, not just plastic surgery practices and med spas, tend to commit. 50%-60% of aesthetic practices that Symplast comes across were sending their automated reminders out the day before an appointment. This can easily backfire by confusing and/or annoying patients. (Sometimes this is not a choice; the vendor or software the practice used did not allow them to control when the reminders go out.)
The whole premise of automated appointment reminders is to offload the manual tasks from your staff, so they can focus on more ROI-intensive duties. Automated reminders can NOT do this if they are not being sent out until the day before an appointment. At that point, the window for efficiency has already passed.
Automated reminders can only add true value and automation if they get sent out no later than 48 hours prior to an appointment. This way, your patients have an entire day to receive and reply to the reminder before it gets to the critical 24 hours prior where the staff needs to manually follow up with any patients who have still not confirmed.
So, although Symplast users can configure their SMS text and email automated reminders to be sent out 24, 48, or 72 hours prior to an appointment, we highly recommend they do not use the 24-hour option.