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SEARCH IS CHANGING: How to Keep Your Practice Visible in the Age of AI
Curious why your competitors are showing up in AI search—and you’re not?
Watch this replay of the Symplast educational webinar featuring Erica Crawford, President of Influx Marketing, as she breaks down the latest trends in search visibility, online reputation, and AI-powered discovery that every aesthetic practice owner needs to understand.
With the rise of ChatGPT, Google’s AI Overviews, and other generative tools, patients are relying on summaries and smart suggestions—not just Google Ads or static websites. Your visibility now depends on reputation signals, content activity, and how your practice looks across the digital ecosystem.
What You’ll Learn:
- How AI tools are reshaping patient search behavior—and what that means for your practice
- Why reviews, consistency, and credibility signals now drive discoverability
- Actionable insights from Erica Crawford on standing out in the age of algorithmic search with AI
- How Symplast helps you generate reviews, analyze attribution, and make smarter marketing moves
Featured Panelists
Erica Crawford
President
Influx Marketing
Scott Burgess
Director of Marketing
Symplast