The Secret to Post-COVID Success in the Aesthetic Industry
This whitepaper analyzes changes wrought by COVID-19, the impact of digital transformation and telehealth, and the case for strong technology partnerships to effectively overcome challenges in a rapidly changing environment.
On the heels of the COVID-19 pandemic, the healthcare industry has entered a state of rapid digital change. Recent data shows in the weeks following shutdowns and other efforts to slow and control the spread of the virus, the pandemic surged adoption and use of digital tools ahead by five years. Prior to COVID-19, interest in telehealth services was increasing significantly. As businesses reopen and we begin to proceed in a post-pandemic world, digital healthcare is no longer a differentiator – it’s a requirement. For aesthetic practices to survive and thrive in this new landscape they’ll need to embrace robust telehealth resources to promote public health and provide an experience meeting patient expectations.