How Smartphones are Improving Patient Engagement
Like it or not, we’re living in an era when mobile devices are shaping both the national consciousness and the way that patients interact with aesthetic businesses.
Communicating on the go with smartphones and social media is now part of the very fabric of American life. There are now more than one billion active users of Facebook worldwide – and 100 million people use Instagram each month.According to TechInfographics.com, more than one million selfies are taken in the U.S. every day, with 56 percent of them being shared via Facebook and Instagram.4More than 50% of men and 52% of women in the U.S. have already taken and shared a selfie – and the percentage is rising each year.
American consumers now see more facial photographs in a month than their grandparents did in a lifetime.A recent poll by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) revealed that 33% of its members had received requests for procedures by patients who were sensitive about their image in social media.
